Public Relations
Public Relations Agency
Gilligan Group is Perth’s leading public relations agency, specialising in technical and complex industries.
building influence with clarity
Where high-stake industries meet human-centred communication
When your work shapes skylines, powers economies, or extracts groundbreaking value, you need a communications partner as bold as your ambitions. Gilligan Group is Perth’s leading public relations agency, specialising in technical and complex industries. We bring fearless storytelling, bulletproof crisis strategies, and genuine stakeholder empathy to help industry leaders command the spotlight they deserve.
our services
How we deliver world-class PR
From remote project sites to bustling city councils, our media campaigns land where they matter most. Here’s how we craft unstoppable momentum for ambitious organisations with West Australian and global operations:
Our audience targeting service identifies and prioritises your most valuable stakeholders for maximum PR impact. We don’t scatter-shoot; we pinpoint. Whether it’s government officials, potential investors, or local communities, we shape your message to resonate where reputations are forged and deals are made.
Our messaging service creates powerful narratives that capture attention and drive action. Your narrative should roar. We create talking points that intrigue journalists, reassure stakeholders, and energise employees—always anchored in your brand’s DNA and grounded in real-world insight.
Our social media PR service builds your professional brand presence across key digital platforms. Serious industries on social? Absolutely. From LinkedIn thought-leadership threads to behind-the-scenes videos, we humanise your brand and spotlight the scale, innovation, and progress driving your projects.
Our press release service transforms your business announcements into newsworthy stories that journalists want to cover. News should never feel stale. We cut to the chase and spotlight the angles that journalists—and your audience—truly care about. Our bespoke, thoroughly packaged releases reach the outlets shaping conversation in your sector.
Our content strategy service creates compelling materials that showcase your expertise and build credibility. Reports, whitepapers, in-depth interviews—this is your chance to educate, inspire, and engage. We produce content that resonates from boardroom to breakroom, turning complex processes into compelling stories.
Our stakeholder management service builds and maintains critical relationships that support your business objectives. From investors to regulatory bodies to local communities, we foster open communication that removes roadblocks and strengthens goodwill. No spin—just genuine dialogue that builds trust.
Our speaking engagement service positions your executives as industry thought leaders at high-profile events. Why stay in the wings when you can command centre stage? We secure podium spots at pivotal conferences and trade events—turning your expertise into memorable keynotes that move markets.
Our crisis management service protects your reputation when challenges arise and negative publicity threatens. When navigating uncharted and potentially volatile waters, we’re your lighthouse. Our rapid-response frameworks, real-time updates, and transparent messaging keep your brand resilient—limiting damage and restoring confidence faster than you can say “media frenzy.”
Our work
Client wins in Australian public relations
01
PRM
Brand Messaging Redefined
Gilligan Group refined PRM’s brand messaging to better articulate its unique value proposition within the rail infrastructure and maintenance sector. Centred on safety innovation, the narrative highlighted PRM’s industry-leading practices and technologies, establishing an ongoing media presence through coverage on ABC Radio and in the Australian Mining Review.
02
Poynton Stavrianou
Corporate Transaction Excellence
Following its merger with BDO Australia’s M&A team, Gilligan Group developed a PR campaign to highlight the firm’s significant momentum after closing three significant deals in a single week. By positioning the business around its market leadership, high-profile founders and collective deal value, the campaign secured prominent coverage in the Australian Financial Review, reinforcing its position as a leading transaction adviser.
03
AAMEG
Industry Leadership Program
Gilligan Group partnered with AAMEG, the peak body for Australian companies operating in Africa’s resource sector, to design and promote the Africa Awards — celebrating Australian mining pioneers demonstrating ESG leadership across the continent. Through a six-year communications partnership, we provided strategic PR support that helped grow the awards program and strengthen its profile across the resource industry.
04
Cesscon
Marketing Entry Strategy
For Cesscon’s entry into the Australian market, Gilligan Group developed a strategic narrative centred on the country’s growing offshore decommissioning challenge – a US$40.5 billion opportunity in Australian waters over the coming decades. The campaign secured industry features and a high-profile AFR interview, positioning Cesscon as a solution provider for a major industry challenge.
05
Alcolizer
Breakthrough Innovation in health technology
Gilligan Group developed a strategic media campaign to showcase Alcolizer’s groundbreaking COVID-19 testing technology, developed in collaboration with the University of Technology Sydney. Positioned to highlight this Australian technological innovation with carefully crafted messaging around public health significance, we secured an exclusive feature in The Australian, followed by widespread coverage across Nine News, The Daily Telegraph, Adelaide Now, Tech Business News, Mergermarket and ABC Radio.
06
Bailey Brewing
Hospitality Launch Campaign
Gilligan Group developed a comprehensive launch campaign to build awareness and drive attendance for a flagship five-star restaurant opening by a family-owned WA brewing business. A strategically designed opening event generated strong media interest, securing prominent coverage in Business News and driving significant foot traffic and public buzz.
The GG Difference
Why our public relations approach is unapologetically different
Fearless in high-stake arenas
Strategic expansions, merger deals, regulatory challenges, environmental controversies—these aren’t complications; they’re golden tickets to thought leadership, and we know how to seize them.
Foot in the field, ear to the ground
You won’t find us parroting one-size-fits-all PR advice. We deeply understand the demands of Australia’s most challenging sectors, forging real community connections and media relationships.
Real proof, real media
No vague claims—just evidence of frontline crisis management, top-tier journalist networks, and proven traction in influential media outlets.
Simplicity that sparks action
We cut fluff and amplify your essential story. Zero confusion, zero guesswork—just a bold, consistent narrative that resonates with Investors, Fund Managers, Procurement Managers, Operations Managers, Project Directors, Technical Specialists, EHS Leads, and beyond.
Human Centred Strategy
We’ve spent time in your world, so we know yours and your audience’s pain points and priorities. Our messaging hits home whether you’re juggling regulatory approvals, investor calls, or workforce morale.
Frequently asked questions
Got a question?
Don’t be shy to ask a question about PR and why it’s imperative for your business.
Public Relations is the strategic management of information flow between an organisation and its key audiences to build mutually beneficial relationships.
Beyond bland textbook definitions, real PR in highly regulated and technical sectors—like mining, energy, and construction—means standing firm under scrutiny, celebrating milestones, and bringing regulators and investors onside. It’s your proactive shield and growth catalyst—one press release, speaking slot, and authentic conversation at a time. With Gilligan Group, your story doesn’t just get told; it resonates, persuades, and endures.
PR helps your business build reputation, manage crises, secure strategic media coverage, shape public perception, and foster stakeholder relationships that directly support your bottom line.
Picture this: your next expansion sparks headlines for profitability (not controversy). Your newly merged entity gains a surge of investor interest—because you showed the real numbers that matter. PR transforms sector chatter into your personal bullhorn. Thought leadership boosts credibility, strategic coverage drives deals, and trust unlocks markets—ensuring your message sparks partnerships, attracts a flood of investors, and preserves your bottom line.
Projects