Our Team

Gilligan Group’s Perth based marketing strategy consultants give you a clear roadmap for competitive communications and digital initiatives that reach your buyer. There’s no template or prescription for an industry as unique as yours. We uncover the opportunities and give you the brand representation to deliver commercial returns.

A team that really understands business

As Australia’s leading marketing strategy consultants, we are held in high regard for our ability to market technical industries. From mining ventures to investor relations, engineering brands and global supply and procurement strategies – we love understanding what makes you successful, how that idea came about and where your aspirations lie. It’s our job to turn technical into commercial, to turn stories into news, to turn text-heavy into visual, to create a strategy from opportunity.

All we ask is for a bit of trust, respect, and honesty – we’ll do the rest and perhaps we’ll even have some FUN! We don’t rest until the job is done, our clients benefit from our business networks and our willingness to go the extra mile. We see it as our business to ensure your business is flourishing – and when times are tough, we won’t rest until we have had an impact on your bottom line.

Marketing Strategy Consultants that Deliver Commercial Results

Skye Gilligan

FOUNDER & MANAGING DIRECTOR

Entrepreneur and communications strategist, Skye loves an opportunity to show how the considered blending of beautiful content and design can positively change a company’s total identity. Skye has more than 18 years’ combined experience in the mining, ICT, professional services, engineering and construction sectors across Australia, the UK and Africa, which she considers her grounding in writing for and advising leaders in technical industries. Skye has developed an Australian and international portfolio of clients and maintains a personal passion for improving quality of life and access to education in African nations.

When she is not strategising, you’ll find her relaxing with a glass of wine in hand, enjoying friendships and family, or giving time to her favourite charities – the Norkama Project and Wheelchairs for Kids.

Ashleigh Baxter

CONSULTANT

An avid marketer and mining specialist, Ash has worked extensively with Gilligan Group’s ASX, LSE and TSX mining portfolio to deliver on corporate strategy and content plans. Adept at developing new relationships and ensuring all tasks are on-track, Ash provides critical support in the delivery of investor relations, communications campaigns and digital strategy. Skilled in assisting companies to reinvent their corporate materials and enhance their ESG profile, Ash focuses on brand execution across all touch points.

A farm girl at heart, Ash grew up in Woodanilling, but these days calls Perth home, where she enjoys socialising with friends, heading to the beach and tending to a much smaller ‘crop’ of indoor plants.

Paris Sawle

HEAD OF DIGITAL & CREATIVE DIRECTOR

Leading our digital team, Paris has developed her creative flair through photography, illustration and passion for design. Skilfully bringing concepts to life – whether that be a brand, website or suite of collateral, Paris loves the process of collaboration taking ideas from static form to a rich digital experience. Uncovering the uniqueness in brand personality comes easy with her deep thinking and intuitive edge that ensures our clients achieve the best possible result. Loving the agility and rapidly changing approaches to digital marketing, Paris has successfully delivered major projects for the WA Government, Department of Education, mining and technology sectors.

A true artist, Paris is always quick to pick up a pen to illustrate portraits and find some balance. Capturing people and their moments is one of her happiest pass times, unless of course she is walking her miniature schnauzer Nola.

Pei Zhen Lim

DIGITAL COORDINATOR

Pei’s determination for success and attention to detail brings our digital projects great strength. Recently graduating with a degree in marketing and public relations, Pei supports the delivery of our website developments, digital reporting, SEO campaigns and social content strategies. An avid project manager, Pei is a critical resource for our wider marketing team and internal stakeholders to ensure website performance, testing and targeting objectives are on track.

If you get to know Pei you’ll uncover her interests including hand sculpting functional pottery and knowing where to enjoy the best Asian meals in Perth. She’s also very fond of furry animals and is a mother to two cats.

Amelia Wilkinson

MARKETING COORDINATOR

With a background in theatre and film, Amelia brings fresh expression to Gilligan Group’s visual content creations. Working alongside our communications team she supports the delivery of high-quality content through video storytelling and digital campaigns. Drawn to video for most of her life, and enthusiastically reviewing behind the scenes footage, audio commentaries and documentaries on how movies are made, Amelia shows our clients how video interviews make it so easy to get the message out and create an instant connection.

Since returning from 3 years abroad in video production roles in Dubai, Amelia is enjoying being closer to home and spending time with her beloved rescue greyhound, Kiida. When she’s not chilling with Kiida and her family, she’s learning to keep her houseplants alive while renovating her apartment.

Kerry McCurdy

BUSINESS SUPPORT

With more than 20 years’ experience in continuous improvement, product development and compliance management, Kerry is a management powerhouse. An agile thinker, she implements systems and processes to ensure efficient workflows, removing barriers to growth and opening the door to profound business transformation. She has worked with large public- and privately-owned businesses including Thomson Reuters, Wesfarmers and Frontier Software.

Outside of work, Kerry enjoys spending time with her poodles, kids and husband (in that order). She loves to jog, head to the gym and lose herself in a classic book.

Dean Fuller

PHOTOGRAPHER

Gilligan Group’s resident paparazzo, Dean is normally found contorting his body to find the perfect angle. With a background in design and business psychology, Dean brings a unique eye to the creation of images for clients.

A veteran of late nights and tight deadlines, his decade in photography and videography has seen him adapt to an array of briefs: From parties and tradeshows, to concerts and conferences, to worksites and working kitchens, to portraits and the occasional album cover.

Outside of Gilligan Group, Dean is generally tinkering with synthesizers, filming documentaries, or producing cooking shows for charity.