Brand Identity
BRAND IDENTITY DESIGN PERTH
Gilligan Group develops visual systems that perform in the environments they’re applied in, reflect business capability and capture your essence. Founded on strategic understanding and designed for impact, our brand identities give businesses the clarity, consistency and confidence to make their mark.
BRANDING FOR COMMERCIAL BUSINESSES
Forging brand identities that match ambitions
A successful brand identity will do more than make a business recognisable. It ultimately sets the precedent for how you’re presented, positioned and remembered.
From the way you look and communicate to the consistent application of your presence across markets, a considered identity brings every element of your business together.
For established businesses, this can mean realigning to address fragmented or new service territories, modernising an outdated presence or creating a stronger platform for growth. For emerging businesses, it means cementing the foundations for credibility, from the outset.
We help convey the substance of your business to reflect where you are today, and support where you’re going next.
STRATEGIC BRAND SYSTEMS
Branding for ‘big picture’ businesses
Our brand identity development process involves a collaborative briefing session, benchmarking aspirational peers and interpreting your brief to deliver memorable brands that buck the trend. Uniquely yours, courtesy of us.
Discovery and benchmarking
We get ourselves familiar with your business, engaging with leadership and key stakeholders to understand its operations, audiences, market position, peers and commercial priorities to inform our approach.
Ideating the concept
We establish creative pathways and brand characteristics underpinning the identity via a conceptual presentation containing logo and collateral mockups tailored to scenarios appropriate for your business; enabling you to visualise the market-facing expression of your brand.
Rolling out the toolkit
We then bring the identity to life through a coordinated brand identity system, refining elements to create distinctive, coherent and practical brand collateral. This is accompanied by guidelines to support consistent application across comms, digital and business touchpoints.
BRAND IDENTITY BUILT FOR INDUSTRY
Building brand equity
A powerful brand identity is rarely (if ever) a result of isolated design decisions. It’s a purposeful and coordinated system of elements that communicate who you are, what you stand for and how you want to be remembered.
From mining and energy to defence, engineering and technology, Gilligan Group works with businesses whose capabilities can be complex, whose stakeholders are discerning and whose reputations matter.
We know how to bring distinction to industrial businesses, creating brand identities that reflect the realities of your offering, and establish you a credible presence in the market.
BRAND IDENTITY FAQ’S
Branding fundamentals
Have a burning brand question not addressed here? Get in touch with our team, we’re happy to give guidance.
A brand identity typically brings together visual and verbal elements such as logo usage, typography, colour, imagery, graphic devices, tone of voice and application guidelines.
Brand strategy drives the direction: your positioning, audiences, differentiation and commercial objectives. Brand identity translates that direction into an integrated visual and verbal system that represents your business across touchpoints.
A refresh may be appropriate when a business has outgrown its existing identity, diversified into new markets, expanded services, changed ownership or has become fragmented. The goal isn’t necessarily to replace everything, but to ensure the identity accurately reflects the business.
Yes. Where an existing logo has a strong market presence, prevalence and is fit for purpose, the broader identity can be developed or refined around it. This could include updating typography, colour systems, imagery, graphic language and application guidelines.
Established parameters help employees, designers, suppliers and external partners apply an identity consistently. This is particularly beneficial for businesses operating across multiple teams, locations or markets, where uncontrolled variations can weaken recognition and create confusion.
client testimonial
“PRM has been working with Gilligan Group for over 5 years. Their brand strategy has seen us through some huge transitions, all the way from start-up through to national rail contractor. I wouldn’t trust anyone else to tell our story. Their ability to deep dive into seriously technical stuff and come up with wording that explains it simply and beautifully is incredible.”
Chelsea Herman
PRM
Ready to be our next success story?
Join the businesses that trust us to sharpen their message, lift their profile and win the work that matters.
BRANDING PORTFOLIO