Brand Strategy
BRAND STRATEGY PERTH
Brand strategy is the critical pre-work that sets your business up for future success. It is the foundational thinking that links business goals to a brand building roadmap.
Australian made brands
Building brand strategies that grab new territories and scopes
Brand Strategy is a transformational process that guides your go to market activities. Importantly, it is not a set and forget. As your business grows and matures, your brand strategy will continually need sharpening, refining, and rethinking in alignment with your commercial objectives and business trajectory.
For 14 years, Gilligan Group’s brand strategists have helped mining, energy, defence and tech brands in Perth, Australia and beyond to capitalise on commercial opportunity. Gilligan Group’s skilled strategists guide boards and leadership teams to find clear alignment between a business’s commercial objectives and the strategic actions needed to claim greater market share..
BUILDING BRAND CLARITY FOR WEST AUSTRALIAN BUSINESS
Our brand strategy agency services
Our strategists will show you how market share is a direct reflection of your strategic positioning.
Brand development & discovery
This discovery process underpins our long-term working relationship and benchmarks your position in the competitive landscape. We’ll uncover the full scale and capability of your business and set you up for industry advantage.
Messaging strategy
What’s the point in a good-looking brand identity if you can’t clearly articulate what you do. We’ll put a compelling messaging framework and brand personality behind your capability and track record. The process involves interviews, research and workshops.
Marketing strategy
Grasping opportunities takes more than looking the part. It takes time to educate, build trust, present differently and show up in new places as a viable option. Our go to market strategies act as a roadmap to a new brand destination.
Media strategy
Successful media engagement is a sure way to expedite brand awareness. We manage the media process from beginning to end, conceptualising the story and key messages, pitching to journalists, tracking coverage and leveraging it on your owned media to optimise reach.
Naming strategy
Our rename and rebrand process, takes into consideration alignment to brand positioning, linguistics, legal consideration, trademarks and business name availability as well as longevity. Throughout our goals is to manage exposure and stakeholder trust.
when is the right time for brand development?
Why brand strategy comes first
There are many reasons why reviewing brand strategy becomes critical to a business. Our purpose is to tell your story in a way that resonates with your target audience. Some of the triggers for revising your business positioning include:
- You’re launching a new product or solution
- You’re moving into a new territory or market
- You’ve acquired another business to scale faster
- You’re preparing for an IPO and need to raise capital
- Your brand is no longer performing in a competitive space
- You’ve grown so fast you need to improve brand perception
australian brand specialists
Brand strategy for mining, energy and defence businesses
Most brand strategies are written for consumer brands, but what if you’re in a technical industry? We’re proud to claim that you won’t find any fluffy marketing at Gilligan Group. Our Perth-based strategists have specialist experience with mining, energy, defence and technology businesses where the audience includes investors, regulators and technical buyers and the brand positioning has to survive due diligence, shareholder scrutiny and competitive tenders. That’s why clients like PRM, BCI Minerals, Duratec, Wilshaw and ECG Engineering entrust us with their brand strategy.
BRAND STRATEGY FAQS
Got a question?
Don’t be shy to ask a question about brand strategy and why it’s imperative for commercial success.
Brand strategy is a defined approach for how a business positions itself in the market. It brings together commercial objectives, audiences, competitive landscape, purpose, values and points of difference to establish a competitive brand perception.
Our brand strategy process starts with what we call business immersion. This will see us analyse your current performance, opportunity and gaps. We’ll work closely with the leadership team to agree on your solution matrix, audience and purpose to uncover the white space your business can claim. This is the foundational work for a visual and verbal identity.
This is actually a priceless process. We’ve even had clients do it twice over a period of time to ensure the business continued forward with an aligned leadership team. Generally you’d allow at least two weeks solid collaborative work.
Brand strategy begins long before the design phase. It requires a thorough understanding of the business, the peer landscape and the audiences you aim to influence. Branding brings together the visual architecture including your logo, typography, colour palette, imagery and brand elements. Establishing the strategy first gives creative decisions a clear purpose.
Our business immersion sessions bring together key stakeholders including business owners, boards and executives to find alignment on a business’s goals before drawing linkages to the capabilities, audiences, competitors and unique differentiators that present opportunity. Prior to coming together, we custom design each workshop following a detailed interview and research process.
If you’re dealing in heavy equipment hire, or engineering industrial parts as an example, you’ll find the competitive landscape is much different to what you’d expect when looking online. Being aware of the landscape you are operating within and being open to benchmarking your performance is critical to unlocking new opportunity. Beyond generating a pipeline of new business, a strong brand voice and clever positioning is going to put you ahead of the pack.
client testimonial
“PRM has been working with Gilligan Group for over 5 years. Their brand strategy has seen us through some huge transitions, all the way from start-up through to national rail contractor. I wouldn’t trust anyone else to tell our story. Their ability to deep dive into seriously technical stuff and come up with wording that explains it simply and beautifully is incredible.”
Chelsea Herman
PRM
Ready to be our next success story?
Join the businesses that trust us to sharpen their message, lift their profile and win the work that matters.
THE PROOF IS IN THE PUDDING