Why Do I Need a Website?

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It’s a question business owners often ask, especially if their company is already well-established: “My customers know how to find me. What do I have to worry about a website for?”

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Websites take time and money to build, and even then, they have to be maintained and topped up with fresh content to stop them looking dated or disused.

So why go to all the effort – what’s wrong with a LinkedIn page or Facebook profile?

Alistair Hinchliffe, our UX and SEO specialist, addresses this question by comparing your web presence to an employee.

“It’s the hardest-working staff member you’ll ever have”, he explains. “It’s client-facing, it answers questions, it interacts with more people per day than any staff member ever could.”

Being available twenty-four hours a day, providing relevant information and a point of contact for any potential clients – these are the duties your website ‘employee’ performs. This is where the importance of making the site attractive and user-friendly becomes clear.

“Would you send an employee out to meet a client in board shorts, a T-shirt and thongs?” asks Alistair.

Anyone involved in business at any level will agree that first impressions are vital, and a poor first impression is extremely hard to recover from.

Of course, it’s not all about appearances. A well-designed website filled with calibrated content will drive more clients to your site, give you vital industry insights and help set your business up as an authority. To learn more, watch Alistair’s full response in the ‘couch talk’ video below.

If you’re thinking of building a website, contact us today to discuss what you’re looking for in an online ‘employee’. If you already have one, book an audit with us and find out how well your site is attracting traffic and driving conversions – think of it as a performance appraisal for your hardest-working staff member!

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Why Do I Need a Website?