User Experience (UX) Web Development Perth
What is UX? (Hint: it’s not the same as UI!)
UX is an abbreviation for ‘user experience’. It describes the way a site actually functions, not just the way it looks.
A web developer with a strong UX focus considers elements such as loading speed, ease of use and how the site will display on different devices. Better UX design is linked to higher conversion (visitors becoming customers), stronger search results and a host of other positives. The term is often used in conjunction with UI, or user interface, which usually refers to more traditional design concepts such as colour choice and typography.
Why is UX important?
Our UX web developers will make your site a pleasure to use.
Take a look at some of our successful projects, then let us know when you’re ready to take the next step in strengthening your digital presence.
Ignore UX at your peril!
Approaching site design with a strong UX focus isn’t just a courtesy. From mid-2021, Google’s search rankings will include a range of ‘page experience’ measures, meaning that more user-friendly sites will now appear higher up in search results.
To merit a top page experience score, your site must meet a number of criteria including rapid load times, high functionality on all devices (computers, tablets and mobile) and a lack of intrusive pop-ups. Poor UX doesn’t just irritate the search engines, though – one study found that a two-second increase in load times makes an average user 32% more likely to leave your mobile site, while a four-second increase bumps this up to 90%. Concerned? Get in touch today for a UX audit with our Perth web design team.
How do we improve the user experience?
- Beginning with UX in mind from the initial planning stages
- Creating a clean, intuitive user interface (UI)
- Using efficient design and build techniques to reduce load times
- Following conversion rate optimisation (CRO) best practice
- Reducing intrusive pop-ups and interstitials
- Testing, analysing and refining across a range of devices, using responsive web design (RWD) to ensure a consistent experience
UX issue spotlight – Cumulative Layout Shift (CLS)
A website is made of many different elements (sections, menus, images and ads, among others), and they don’t all load at exactly the same time. As later elements load, they shift the layout of the earlier elements, often making the user miss their mark. This is just one of the UX problems that can slow your site down, damage its search ranking and cause potential customers to look elsewhere. So how do we fix it? By using smart design systems with a focus on UX principles. If you’re sick of issues like these muddying up your online experience, get in touch with us to discuss a UX audit.