Our strategists specialise in creating effective company messaging and communications strategies, setting your company apart from the rest.
BUILDING A BRAND TAKES
A SOLID PROPOSITION
If you’re a successful business that has changed course or expanded your offerings, Gilligan Group is well-placed to reposition your brand and your approach to market. We often work with clients who are well established, have grown rapidly or found their specialisation and are ready to propel into a new stage of business.
Our messaging frameworks cut to the core of your business, providing a solid foundation from which to create consistent communications and marketing collateral.
THE POWER OF
BRAND MESSAGING
We know that company messaging for mining, technical and industrial businesses is unique. These businesses requires clear and concise communication, conveying complex information to diverse audiences including employees, investors, clients, customers and the wider community.
These industries often operate in complex and regulated environments. With increasing expectations around corporate responsibility and sustainability, a well-crafted and executed messaging strategy is vital for building trust and enhancing brand reputation.
BUILD BRAND EQUITY THROUGH EFFECTIVE COMPANY MESSAGING
We start the messaging strategy process by getting to know each other through workshops and exploratory discussions to understand the nature of your offering. We dive into your target audience and build a consumer profile to establish a baseline understanding of the issues they’re facing.
Once that’s done, we’re in a strong position to pinpoint the unique business value propositions that position your brand as a problem solver in the market.
From here, we craft key messaging that addresses your audience’s pain points and highlight your capacity to solve them. We’ll use language in the right tone of voice to speak directly to your various audiences and hit the mark.
OUR MESSAGING STRATEGY APPROACH
Audience Needs Analysis
We work from the outside-in by identifying your audience, their challenges and their needs first.
Define Your Offering
We define your product or service offering with precision, which encapsulates what sets you apart in the market.
Outline Your Purpose
We craft a purpose statement, tagline and positioning that clearly and concisely articulates your reason for being.
Elevator Pitch
This is a succinct and persuasive overview highlighting core offerings, unique selling points and key differentiators to quickly impress.
Value Propositions
These explain how you meet your customer’s needs better than anyone else in the market, shaping a positive brand perception.
Key Messages
Key messages establish your brand narrative with a strategic and concise set of points that encapsulate core values, mission and USP.