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Strategic Marketing

As an integrated marketing agency, with full-service marketing capabilities, we are trusted by industry, technical and mining companies to build their profile.

“We know we can sell ourselves better,
but we’re not sure how” … sound familiar?

MASTERING YOUR MARKETING
STRATEGY TO WIN

It’s commonplace for new clients to approach us with questions about where to start with their marketing. Typically, we are engaged by CEOs, CFOs and other business leaders who want support to use marketing strategies to sell a new product, service, or commodity to existing and new audiences.

With ever-evolving trends in digital marketing and social selling, many clients we work with already have strong turnover but are seeking to grow market share by refreshing their visual identity and the way they talk about themselves. A marketing strategy is your well-devised plan, built on market research and benchmarking that, when executed, is sure to impress your audience and convert into business.

INTEGRATED MARKETING SOLUTIONS THAT BUILD BRANDS

A strong marketing strategy brings together online and offline methods, ensuring a unified brand message to effectively reach your audience.

With in-house digital, design and content teams, we offer the full spectrum of marketing services – from stakeholder communications through to digital marketing, brand management, graphic design, ESG and investor strategy.

As your trusted advisors, we help you articulate who you are and what you’ve got to offer. We seek to learn as much about your capabilities, unique selling points and future aspirations as we can, to create messaging that meets your objectives.

DRIVE BUSINESS GROWTH

WITH OUR PROVEN MARKETING FORMULA

Defining the right marketing strategy is typically identified through candid conversation, being honest about what you’re good at and what you’d like to be known for.

During the initial stages of building a relationship, we invest time in holding a messaging workshop and meetings with key stakeholders, to really understand your business and the market you’re operating in.

We’ll undertake an in-depth target audience analysis, allowing us to delve into the minds of your customers. Drawing from our wealth of experience, we help define your unique value propositions and guide you towards the best channels for success.

6 ESSENTIAL TOOLS FOR YOUR MARKETING STRATEGY

Website Development

Create a high-performing website with thoughtful design, SEO optimisation and engaging content to drive traffic and engagement.

Social Media Marketing

Build brand awareness by humanising your business on social media. Engage with followers, grow your audience and foster employee and client connections.

Content Marketing

Showcase industry expertise through news posts, insights, case studies and more. Create SEO-optimised content addressing popular topics, questions and trends.

Email Marketing

Segment your audience, personalise content and nurture relationships with engaging emails, fostering ongoing relationships with your audience.

Media Strategy

Tap into both paid and earned media opportunities. Craft targeted media releases distributed to industry-specific publications for greater exposure.

Brand Collateral

Maintain consistency across digital and offline tools. Provide clients with valued items like capability statements, brochures and decks for a well-rounded brand presence.