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Communications Strategy

Bring clarity, consistency and impact to your customer and investor communications, digital platforms and marketing materials.

Ensure your values and goals are represented in your messaging with a clear, consistent communications strategy.

CORPORATE COMMUNICATIONS SPECIALISTS FOR TECHNICAL INDUSTRIES

It’s not always easy describing your business, your capabilities and your values. Sometimes it’s even challenging to talk about your own personal achievements!

At Gilligan Group, we’ll help you articulate ‘who you are’, ‘what you’ve got to offer’ and ‘why you can do it better than anyone else’. We specialise in technical writing for businesses offering complex services or specialty products for mining, industrial or commercial applications.

It’s our ability to translate technical information into compelling commercial messages that distinguish us from other corporate communications agencies.

AN INTEGRATED MARKETING COMMUNICATIONS AGENCY

We have more than a decade of experience adapting communications styles and messaging to suit the target audience. From stock exchange announcements for ASX listed companies to sales and investor relations collateral, SEO website content, press releases and social media posts – we are trusted to deliver consistent and integrated communications, which are always on brand.

Our in-house expertise across marketing, design, content and digital allows us to create cohesive and impactful campaigns. This ensures that all of your public communications – from branding to online presence – is strategically aligned and SEO optimised for maximum effectiveness.

OUR CONTENT DRIVES

MARKET ENGAGEMENT

A well-planned communications strategy that engages news flow, social media, online media and e-campaigns can raise your profile, support revenue growth and strengthen stakeholder relationships.

By aligning an integrated content plan with your business strategy, you can generate greater awareness of your products, services and activities in the fields, countries and industries, in which you operate.

6 COMPONENTS OF A COMMUNICATIONS STRATEGY

01

Target Audience Analysis

Clearly identify and understand the primary and secondary target audiences, tailoring messages to address their needs and interests.

02

Key Messages

Develop concise and consistent key messages that convey the company’s values, mission and unique selling propositions.

03

Communication Channels

Identify the most effective channels for reaching your audience including traditional media, digital or social media.

04

Media Relations

Tailor compelling and targeted media pitches, ensuring alignment with current news trends, and creating opportunities for coverage.

05

Brand Consistency

Maintain consistency in branding across all communication materials, including visual elements, messaging and tone of voice.

06

Content Creation

Create a mix of written, visual and multimedia content which resonates with the target audience and reinforces key messages.