When you think about strategic branding, you’ve got to think big picture, find your story and know how to tell it.
BRAND DESIGN THAT TELLS YOUR STORY
We collaborate with successful Australian and global businesses to create alignment in the way visual and verbal elements contribute to market perception. From new business names, logos, strap lines, corporate messaging and imagery, we know how to bring it all together to create a brand that’s memorable and trustworthy. Combine this with the new verbal identity – your new tag line, a redefined 90 second pitch, and your key messages – and you will capture your market more easily than you thought.
RETHINKING YOUR BRANDING STRATEGY
A brand is more than a logo – it’s the collective impact of a number of visual elements that come together to create an impression of all that you stand for. These visual elements include your brand icon, typography, colour palette and ‘hero’ imagery. In addition to the visual elements, your brand is also your messaging – the way you describe ‘who you are’ and ‘what you have to offer’.
Bring these elements together in the right combination and you have a compelling brand strategy poised to outshine your competitors.
ELEVATE PERCEPTION TO EXCEED EXPECTATIONS WITH OUR PERTH BRAND STRATEGISTS
The team at Gilligan Group is skilled in assessing brand performance against existing credentials. Maybe you are already operating a successful and long-term business, but you’ve outgrown your existing corporate messaging or visual identity. Maybe you are a new entrant, keen to launch into the market with a polished and professional image befitting of your product or service offering.
We are experts in developing your corporate story and appearance to ensure your branding strategy aligns with your current and future potential.
6 STEPS TO A SUCCESSFUL BRAND LAUNCH
Brand Purpose
Clearly define the reason for the brand’s existence, identifying your values, mission and vision.
Target Audience
Understand and define the needs, challenges and expectations of the target audience you aim to reach.
Brand Positioning
Determine where you want your brand to stand in relation to competitors, highlighting its unique value proposition and differentiating factors.
Brand Identity
Create a distinctive, memorable and consistent visual identity with a logo, design elements, textures, imagery, colour palette and type styles.
Brand Communication
Develop a compelling narrative that communicates your history, values, and mission to resonate with your audience and bring them on your journey.
Brand Extension
Rolling out new branding across all platforms including website, social media, stationary, templates and documentation.
Frequently Asked Questions
Need advice on how to improve you brand strategy? Get in touch with our brand experts for a complimentary consultation.