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Perth Public Relations Services

Where High-Stakes Industries Meets Human-Centred Communication

When your work shapes skylines, powers economies, or extracts groundbreaking value, you need a communications partner as bold as your ambitions. Gilligan Group is Perth’s leading public relations agency, specialising in technical and complex industries. We bring fearless storytelling, bulletproof crisis strategies, and genuine stakeholder empathy to help industry leaders command the spotlight they deserve.

What is public relations?

Public Relations is the strategic management of information flow between an organisation and its key audiences to build mutually beneficial relationships.

Beyond bland textbook definitions, real PR in highly regulated and technical sectors—like mining, energy, and construction—means standing firm under scrutiny, celebrating milestones, and bringing regulators and investors onside. It’s your proactive shield and growth catalyst—one press release, speaking slot, and authentic conversation at a time. With Gilligan Group, your story doesn’t just get told; it resonates, persuades, and endures.

What Can PR Do for  Your Business?

PR helps your business build reputation, manage crises, secure strategic media coverage, shape public perception, and foster stakeholder relationships that directly support your bottom line.

Picture this: your next expansion sparks headlines for profitability (not controversy). Your newly merged entity gains a surge of investor interest—because you showed the real numbers that matter. PR transforms sector chatter into your personal bullhorn. Thought leadership boosts credibility, strategic coverage drives deals, and trust unlocks markets—ensuring your message sparks partnerships, attracts a flood of investors, and preserves your bottom line.

Public Relations Services: How We Deliver World-Class PR

At Gilligan Group, we deliver a comprehensive suite of public relations services with a specialist skillset in complex industries. From remote project sites to bustling city councils, our media campaigns land where they matter most. Here’s how we craft unstoppable momentum for ambitious organisations with West Australian and global operations:

Audience Targeting Public Relations

Our audience targeting service identifies and prioritises your most valuable stakeholders for maximum PR impact. We don't scatter-shoot; we pinpoint. Whether it's government officials, potential investors, or local communities, we shape your message to resonate where reputations are forged and deals are made.

Strategic Messaging Development

Our messaging service creates powerful narratives that capture attention and drive action. Your narrative should roar. We create talking points that intrigue journalists, reassure stakeholders, and energise employees—always anchored in your brand's DNA and grounded in real-world insight.

Social Media PR Management

Our social media PR service builds your professional brand presence across key digital platforms. Serious industries on social? Absolutely. From LinkedIn thought-leadership threads to behind-the-scenes videos, we humanise your brand and spotlight the scale, innovation, and progress driving your projects.

Speaking Opportunity PR

Our speaking engagement service positions your executives as industry thought leaders at high-profile events. Why stay in the wings when you can command centre stage? We secure podium spots at pivotal conferences and trade events—turning your expertise into memorable keynotes that move markets.

Press Release Development & Distribution

Our press release service transforms your business announcements into newsworthy stories that journalists want to cover. News should never feel stale. We cut to the chase and spotlight the angles that journalists—and your audience—truly care about. Our bespoke, thoroughly packaged releases reach the outlets shaping conversation in your sector.

Content Strategy & Development

Our content strategy service creates compelling materials that showcase your expertise and build credibility. Reports, whitepapers, in-depth interviews—this is your chance to educate, inspire, and engage. We produce content that resonates from boardroom to breakroom, turning complex processes into compelling stories.

Stakeholder Management PR

Our stakeholder management service builds and maintains critical relationships that support your business objectives. From investors to regulatory bodies to local communities, we foster open communication that removes roadblocks and strengthens goodwill. No spin—just genuine dialogue that builds trust.

Crisis Management PR

Our crisis management service protects your reputation when challenges arise and negative publicity threatens. When navigating uncharted and potentially volatile waters, we're your lighthouse. Our rapid-response frameworks, real-time updates, and transparent messaging keep your brand resilient—limiting damage and restoring confidence faster than you can say "media frenzy."

CLIENT WINS IN AUSTRALIAN PUBLIC RELATIONS

Alcolizer

Breakthrough Innovation in health technology

Client: A world leader in drug and alcohol testing with revolutionary COVID-19 testing technology.

Challenge: Showcase groundbreaking innovation developed in collaboration with the University of Technology Sydney—rapid antigen testing for SARS-CoV-2 with outstanding field trial results.

Approach: Strategic media campaign highlighting Australian technological innovation with carefully crafted messaging around public health significance.

Results: Secured exclusive feature by Chris Griffith in The Australian, followed by extensive coverage across Nine News, The Daily Telegraph, Adelaide Now, Tech Business News, Mergermarket and ABC Radio.

Cesscon

Marketing Entry Strategy

Client: UK-based global leader in offshore decommissioning entering the Australian market.

Challenge: Create compelling narrative for Australian market entry that would resonate with industry stakeholders.

Approach: Developed strategic angle focusing on Australia’s decommissioning challenge—a US$40.5 billion opportunity in Australian waters over the coming decades.

Results: Secured industry features and high-profile AFR interview, positioning Cesscon as a solution provider for a major industry challenge.

Poynton Stayrianou

Corporate Transaction Excellence

Client: WA’s largest independent corporate advisory firm following merger with BDO Australia’s M&A team.

Challenge: Highlight significant momentum after closing three deals in one week.

Approach: PR campaign emphasising firm’s market leadership, showcasing high-profile founders and impressive collective deal value.

Results: Secured prominent coverage in the Australian Financial Review, reinforcing the firm’s position as a leading transaction advisor.

Pilbara Rail Maintenance (PRM)

Brand Messaging Redefined

Client: Australian rail infrastructure and maintenance business specialising in heavy haul networks.

Challenge: Redefine brand messaging to better reflect company’s unique value proposition.

Approach: Created narrative centered on safety innovation, highlighting PRM’s industry-leading practices and technologies.

Results: Established ongoing media presence including featured spots on ABC Radio and in the Australian Mining Review.

Bailey Brewing

Hospitality Launch Campaign

Client: Family-owned brewing business expanding its hospitality empire across WA.

Challenge: Drive awareness and attendance for flagship five-star restaurant opening.

Approach: Comprehensive launch campaign culminating in strategic opening event designed to generate media interest.

Results: Secured prime coverage in Business News, fueling substantial foot traffic and public buzz.

The Australia-Africa Minerals & Energy Group (AAMEG)

Industry Leadership Program

Client: Peak body for Australian companies engaged in the development of Africa’s resource industry.

Challenge: Design and promote the Africa Awards—a celebration of Australian mining pioneers demonstrating ESG leadership in Africa.

Approach: Six-year communications partnership providing strategic PR support for this high-profile industry initiative.

Results: Supported growth and prominence of the awards program, elevating visibility in a high-stakes resource sector.

Why Our Public Relations Approach is Unapologetically Different

Fearless in High-Stakes Arenas

Strategic expansions, merger deals, regulatory challenges, environmental controversies—these aren’t complications; they’re golden tickets to thought leadership, and we know how to seize them.

Foot in the Field, Ear to the Ground

You won’t find us parroting one-size-fits-all PR advice. We deeply understand the demands of Western Australia’s most challenging sectors, forging real community connections and media relationships.

Real Proof, Real Media

No vague claims—just evidence of frontline crisis management, top-tier journalist networks, and proven traction in influential media outlets.

Simplicity that Sparks Action

We cut fluff and amplify your essential story. Zero confusion, zero guesswork—just a bold, consistent narrative that resonates with Investors, Fund Managers, Procurement Managers, Operations Managers, Project Directors, Technical Specialists, EHS Leads, and beyond.

Human-Centred Strategy

We’ve spent time in your world, so we know yours and your audience’s pain points and priorities. Our messaging hits home whether you’re juggling regulatory approvals, investor calls, or workforce morale.

Ready to Transform Your Public Relations Strategy?

Contact Gilligan Group today for PR services specifically designed for complex and technical industries in Western Australia. Whether you're an Operations Manager sick of "permit headaches," a Project Director craving positive headlines over negative speculation, an M&A advisor navigating complex transactions, or a CEO ready to inspire unwavering investor confidence—we've been trusted by executives and decision makers just like you. Contact us now, and let's set the stage for your next big win—on your terms and your timeline.