Walkabout Resources

Mining communications for a world-class graphite mine

More Work
Building shareholder engagement with the world’s second highest margin large flake graphite miner required an experienced and refreshed approach to investor relations and mining communications that would refocus confidence, trust and excitement in the strategy, location and capacity of the project.

Situation

In early 2021, Graphite developer Walkabout Resources were undertaking a capital raising to secure US$20m Debt Funding Facility for the construction of its world-class large flake graphite project in Tanzania.

News flow had been on hold as they awaited final negotiations and in April the Debt Facility between CRDB Bank of Tanzanian and Lindi Jumbo was signed.

Walkabout approached Gilligan Group at an exciting milestone, requiring global PR and an ongoing communications strategy for mine construction and immediate raising of companion equity.

Scope

  • Investor Relations
  • Website Redesign
  • Content Strategy
  • Investor Webcast
  • Videography

Our Approach

Gilligan Group initially focused on construction of a content schedule and refresh of company messaging to suit the stage of development. We then audited all platforms of communication including refreshing all collateral and instigating online brand reputation management practices. Working closely with financiers and the executive team we positioned the company for success as they undertook their tranched capital raising to successfully complete the companion equity required to commence construction on site.

Our activity included:

  • Consistent comms schedule
  • Video presentations
  • Facilitated webcast and podcast appearances
  • Reinvigorated ASX announcements
  • New email templates for shareholders
  • Media strategy
  • New website development

Media Success

Our media strategy in both Australia and Tanzania has resulted in notable coverage in reputable press sources such as The West Australian, The Citizen (TZ) and The Daily News (TZ). These efforts helped this genuine, socially embedded future miner get the message out about its work and support its progression into successful mine construction.

Walkabout Wins at AAMEG Africa Awards

In September 2021, Gilligan Group wrote a submission that saw Walkabout secure the AAMEG award for ‘Best Innovation in Corporate Social Development’ and gain public recognition for their community and local-first initiatives in-country. Focusing on ESG communications and video presentations to build brand profile for Walkabout’s ‘Tanzanian First’ commitment have been developed by Gilligan Group including its recent COVID-19 Vaccination announcement and social media supporting prolific site visits by the Prime Minister Hon Kassim Majaliwa and Deputy Minister of Minerals Hon. Prof Shukrani Manya.

Today Gilligan Group continues to act as Walkabout Resources’ global investor relations and PR firm.