Situation
REMSMART wanted to redefine the way HR professionals and Boards approach remuneration decisions, delivering an on-demand total reward solution that was unlike any other salary survey or people advisory consultancy in existence.
Gilligan Group took up the opportunity to work with a dynamic, self starting team and within a limited timeframe had turned a technical and highly governed industry solution into a cloud-based concept with clear commercial messaging and a brand facelift.
Scope
- Messaging Workshop
- Brand Lift
- Web Development
- Social Media Management
- Public Relations
Our Approach
Gilligan Group worked closely with the founder and managing director of REMSMART who himself had a high profile in the development of remuneration surveys and is a trusted advisor to many of Australia’s leading listed and private organisations.
Initially we upturned the existing face of the business, providing a brand lift and subsequently a messaging workshop, focusing on the core offering of an accessible, on-demand information portal supported by remuneration and incentive design experts. Determined to be very clear about how this product is unlike anything in the market, despite the common perception of pay surveys, we created purposeful storytelling around the brand’s highly regarded subscription portfolio, functionality and workforce/board governance expertise.
Culminating in a new website, COVID-19 leadership pieces including a pandemic pay report and a presence on social media, we continue to act as the organisation’s communications and PR firm, pursuing issues-based media campaigns.
