Podium Minerals

Mining Investor Relations for an Advancing Australian PGM developer

More Work
Telling investors why the Park’s Reef orebody is an unmissable Australian critical metals discovery due to its size, value, high-grade and operability is a story we are excited to tell. Through engagement of all forms of digital media, videography and high-end investor communications methodology we are making strong progress.

Situation

At the start of 2022, Podium was seeking a new approach to shareholder communications. Looking to differentiate from Australian-based platinum group metals (PGM) peers as well as leverage off rising global demand and unprecedented pricing in the 5E PGM space, Gilligan Group was engaged on as Investor Relations partner.

Scope

  • Investor Relations
  • Brand Refresh
  • Website Redesign
  • Investor Webcast
  • Videography

Our Approach

Gilligan Group spent time workshopping project goals, building PGM knowledge and undertaking a global peer analysis with Podium leadership. In tandem, we undertook a brand refresh exercise to elevate Podium’s perception including overhauling key documentation.

In addition to significantly enhancing the visual appeal of investor communications from ASX announcements to shareholder emails, our content strategists met with Podium’s technical team to understand drilling programmes to feed into a detailed Investor Relations schedule that is updated in real time.

Our Immediate Focus Was Centred On:

  • Raising awareness of the unique value proposition of Parks Reef
  • Refreshing social media techniques to share news and milestones
  • Enhancing ASX templates and preparing a new investor deck
  • Auditing investment in news houses and events

In Q3 2022, we will deliver a new website experience that will build on the investor experience, providing a missing source of knowledge on the PGM market and its criticality to global markets and Australian security.

This is just the beginning of our relationship with Podium.