Linden Gold

Raising the profile of a new WA gold miner

More Work
We were delighted to work with Linden Gold’s dynamic and ambitious team to build a strong brand identity for this home grown Western Australian gold producer.

Situation

Linden Gold is an emerging Western Australian gold mining company with one operational gold mine and two highly prospective gold projects in the prolific South Laverton goldfields. Linden’s land holdings lie in the heart of this world-class gold region, just a stone’s throw from some of Australia’s most successful gold mines including Sunrise Dam (AngloGold Ashanti) and Granny Smith (Goldfields).

With the company moving into an exciting growth phase and preparing to launch its IPO on the Australian Stock Exchange, Gilligan Group was engaged in early 2022 to help Linden establish a strong corporate identity.

The full scope of works included a complete company rebrand for IPO, detailed investor communications strategy and mining website redevelopment, along with a suite of accompanying branded marketing and investor materials.

Scope

  • Rebrand
  • Web Design and Development
  • Investor Relations
  • Communications Strategy
  • Content Strategy

Our Approach

With extensive experience in advising listed mining companies, Gilligan Group was well positioned to develop a professional brand identity to better communicate Linden Gold’s unique value proposition to potential investors.

Driven by Linden Gold’s growth strategy, the brand conceptualisation and development process were inspired by the company’s mission to become one of WA’s leading gold mining companies and go toe-to-toe with the major gold players in the region.

The result was a sleek, modern and sophisticated logo which referenced the Company’s specialty as a narrow vein gold miner and embodied its forward thinking, action-driven mindset.

Bolstered by a comprehensive brand profile, Gilligan Group developed a new website to enhance the company’s digital presence. The website was designed with the investor in mind, featuring a custom-designed Mine and Asset Location Map with a pop-up of focused project details and an interactive Investor Centre with easy to access documentation and real-time share price charts.

Ahead of a full website launch, an interim prospectus site development brought together key project info and documentation to meet regulatory requirements in the lead-up to the IPO.

Gilligan Group also applied the new brand across Linden’s suite of investor materials to ensure continuity across all company assets including an Investor Deck and Prospectus, as well as corporate stationery.

Gilligan Group has been a pleasure to work with. They took the initiative with our redesign and new corporate identity, taking on board input from an engineer and accountant which was expertly interpreted and reflected in our new design. Our goal was to establish a clean and sharp brand for an ambitious junior gold producer that is to be newly market facing. Our branding is now rolled out across our corporate office, mine site and online which provides a very good sense of identity for our team, investors and other stakeholders.

Linden Gold has no hesitation in recommending Gilligan Group to companies and groups requiring similar services in establishing a strong corporate identity.

- Samuel Main, CFO Linden Gold