Inspectivity

Getting the word out about engineering in the cloud

More Work
Inspectivity wanted to better communicate the benefits of paperless, cloud-based inspection software for critical assets. We created the digital presence and strategy to build their reputation in the oil and gas sector.

Situation

Inspectivity are changing the way engineering inspection and asset management takes place by digitising the inspection workflow with paperless, cloud-based technologies.

In a technical and regulated environment like oil and gas, Inspectivity wanted to present a compelling story to combat the more traditional ways of managing asset integrity.

Scope

  • Brand Lift
  • Marketing Strategy
  • Messaging and Identity
  • Case Study Development
  • Website Development

Our Approach

Working with the founders of Inspectivity was like taking a journey into the mind of an engineer. Luckily, we were already well equipped with the first hand lingo to talk to these guys.

Leveraging our previous marketing experience in non-destructive testing, terminal management and marine asset management environments, Gilligan Group were well placed to help Inspectivity build a competitive online presence to demonstrate how their platform harnesses the power of integration, collaboration, accuracy and ultimately deliver inspection intelligence.

Gilligan Group worked with Inspectivity to undertake a market analysis and deliver a messaging workshop to really identify what the Inspectivity Platform could deliver. We then introduced a small brand lift, that would create a nice balance between a consulting face and a software engineering space – keeping the organisation’s culture of personalisation and industry expertise.

The final step was a new website development that could tell a compelling story.

Gilligan Group really moved us in a new direction and took our commercial approach to the next level in terms of speaking to the calibre of client we were targeting.
The combination of strong messaging and a modern, illustrative approach has given us a competitive advantage in the software and digital transformation space.
Paul Eddison, Director