Situation
Inspectivity are changing the way engineering inspection and asset management takes place by digitising the inspection workflow with paperless, cloud-based technologies.
In a technical and regulated environment like oil and gas, Inspectivity wanted to present a compelling story to combat the more traditional ways of managing asset integrity.
Scope
- Brand Lift
- Marketing Strategy
- Messaging and Identity
- Case Study Development
- Website Development
Our Approach
Working with the founders of Inspectivity was like taking a journey into the mind of an engineer. Luckily, we were already well equipped with the first hand lingo to talk to these guys.
Leveraging our previous marketing experience in non-destructive testing, terminal management and marine asset management environments, Gilligan Group were well placed to help Inspectivity build a competitive online presence to demonstrate how their platform harnesses the power of integration, collaboration, accuracy and ultimately deliver inspection intelligence.
Gilligan Group worked with Inspectivity to undertake a market analysis and deliver a messaging workshop to really identify what the Inspectivity Platform could deliver. We then introduced a small brand lift, that would create a nice balance between a consulting face and a software engineering space – keeping the organisation’s culture of personalisation and industry expertise.
The final step was a new website development that could tell a compelling story.
The combination of strong messaging and a modern, illustrative approach has given us a competitive advantage in the software and digital transformation space.
Paul Eddison, Director
