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Torque Metals

Establishing a strong, recognisable brand for a standout junior gold explorer

Introduction

Torque Metals is an Australian gold exploration company committed to unlocking high-value mineral deposits in the WA Goldfields. With a focus on advancing its flagship Paris Gold Project, Torque sought to elevate its brand identity to better reflect its growth and ambitions.

The Scope

Brand DevelopmentInvestor RelationsWebsite Development
The Situation

As Torque Metals pushed to deliver a first-class Mineral Resource Estimate (MRE) at Paris Gold, it became evident that their branding and communications needed to evolve.
The company sought to reimagine their market approach and strengthen their presence with investors, stakeholders and the broader industry. This called for a more polished brand identity to align with their next phase of growth.

Our Approach

Torque Metals approached Gilligan Group to help reposition the company for the future. We launched a comprehensive brand refresh that built on their existing identity while adding a more refined, professional edge.

Our work extended across all aspects of investor relations and communications, with key deliverables including:

  • Investor Relations support, including ASX announcements, reporting templates for quarterly and annual updates, and media relations.
  • Engaging social media content, including video interviews and project updates, ensuring key messages resonated with investors.
  • Conference support, including design of booth displays, project flyers and other materials.
  • Signage and visual assets that reflected the updated brand identity.
  • Development of a comprehensive suite of technical maps, created in collaboration with Torque’s operational team. Our designers translated complex data into clear, visually compelling cross-sections and illustrations, allowing audiences to easily understand exploration and resource activities.
Results and Outcomes

Torque Metals has emerged as a standout in the junior gold exploration space, establishing a strong, recognisable brand that resonates with stakeholders. Our collaborative efforts have helped to boost their visibility and strengthened engagement across multiple channels.

To support Torque’s Mineral Resource Estimate announcement, we implemented a strategic media outreach campaign, securing coverage in several outlets including the ABC, The Kalgoorlie Miner/The West Australian, Stockhead, and Proactive Investors.

We’re proud to continue our partnership with Torque, delivering investor relations support that ensures their messaging remains clear, consistent and aligned with their growth journey.