Mining Investor Relations for an advancing Australian PGM developer

At the start of 2022, Podium was seeking a new approach to shareholder communications. Looking to differentiate from Australian-based platinum group metals (PGM) peers as well as leverage off rising global demand and unprecedented pricing in the 5E PGM space, Gilligan Group was engaged on as Investor Relations partner.

Gilligan Group spent time workshopping project goals, building PGM knowledge and undertaking a global peer analysis with Podium leadership. In tandem, we undertook a brand refresh exercise to elevate Podium’s perception including overhauling key documentation.

In addition to significantly enhancing the visual appeal of investor communications from ASX announcements to shareholder emails, our content strategists met with Podium’s technical team to understand drilling programmes to feed into a detailed Investor Relations schedule that is updated in real time.

Our Immediate Focus Was Centred On:

• Raising awareness of the unique value proposition of Parks Reef
• Refreshing social media techniques to share news and milestones
• Enhancing ASX templates and preparing a new investor deck
• Auditing investment in news houses and events

In Q1 2023 we delivered a new website for the company, elevating its digital presence and bringing it in line with the new brand. The new website focused on telling the story of Podium’s journey to become Australia’s leading PGM supplier and its critical role in meeting the demands of a low carbon, clean energy future.

From educating the market on PGMs, to providing an engaging Investor Centre and content hub (including up-to-date share and commodity price data), the website adds yet another effective stakeholder communications tool to the company’s expanding suite.