Raising the brand profile of a WA rail construction and maintenance business

Pilbara Rail Maintenance (PRM), a fast-growing Australian rail infrastructure and maintenance company, first approached us in 2022 to refine their brand messaging.

Despite achieving Tier One contractor status within five years and being nominated for a 2023 Rio Tinto Supplier Award, PRM’s brand was understated and didn’t fully reflect their success or industry impact.

Our team travelled to PRM’s head office in Karratha to conduct a messaging workshop with key executives and operational staff, immersing ourselves in the business culture and gaining a deep understanding of its target audiences.

This laid the groundwork for our brand strategy, defining messaging around their innovative solutions and holistic service offering that would resonate with prospective clients.

The new tagline, ‘Invested in Ingenuity,’ spoke to PRM’s commitment to innovation in the rail maintenance industry, and captured the essence of their brand.
From there, we developed a suite of marketing materials, including capability statements, flyers, tender documentation and online content, ensuring a cohesive and professional brand image across all platforms.

We have been privileged to develop an ongoing relationship with PRM, acting as their dedicated corporate communications and PR agency. We’ve loved being part of their journey, growing from a dynamic start-up to an industry leader in rail construction and maintenance.

In 2024, we delivered a bold brand refresh that reflected this evolution. This refresh was complemented by a new website that showcased their expanded capabilities and featured real-world success stories and industry innovations. Integrated SEO strategies boosted online visibility, driving increased traffic.

Beyond branding, we produced a consistent schedule of polished social media and marketing materials that supported PRM’s business development efforts. In addition, targeted media strategy secured coverage in The Australian Mining Review and ABC Pilbara, elevating PRM’s profile in the industry.