Building a dynamic brand identity for a new WA gold miner

Linden Gold is an emerging Western Australian gold mining company with one operational gold mine and two highly prospective gold projects in the prolific South Laverton goldfields. Linden’s land holdings lie in the heart of this world-class gold region, just a stone’s throw from some of Australia’s most successful gold mines including Sunrise Dam (AngloGold Ashanti) and Granny Smith (Goldfields).

With the company moving into an exciting growth phase and preparing to launch its IPO on the Australian Stock Exchange, Gilligan Group was engaged in early 2022 to help Linden establish a strong corporate identity.

The full scope of works included a complete company rebrand for IPO, detailed investor communications strategy and mining website redevelopment, along with a suite of accompanying branded marketing and investor materials.

With extensive experience in advising listed mining companies, Gilligan Group was well positioned to develop a professional brand identity to better communicate Linden Gold’s unique value proposition to potential investors.

Driven by Linden Gold’s growth strategy, the brand conceptualisation and development process were inspired by the company’s mission to become one of WA’s leading gold mining companies and go toe-to-toe with the major gold players in the region.

The result was a sleek, modern and sophisticated logo which referenced the Company’s specialty as a narrow vein gold miner and embodied its forward thinking, action-driven mindset.

Bolstered by a comprehensive brand profile, Gilligan Group developed a new website to enhance the company’s digital presence. The website was designed with the investor in mind, featuring a custom-designed Mine and Asset Location Map with a pop-up of focused project details and an interactive Investor Centre with easy to access documentation and real-time share price charts.

Ahead of a full website launch, an interim prospectus site development brought together key project info and documentation to meet regulatory requirements in the lead-up to the IPO.

Gilligan Group also applied the new brand across Linden’s suite of investor materials to ensure continuity across all company assets including an Investor Deck and Prospectus, as well as corporate stationery.