Immersive Mining Technology Communications

In late 2022, immersive technology company GDMS was looking to position itself as a compelling software offering in the tailings management space. The complexity of their offering was presenting a challenge, obfuscating the innovative solution they had created. In the wake of a new brand launch with design house Four Stripes, Gilligan Group was approached to set the message straight.

Our initial focus was getting to terms with the nature of GDMS’ offering. We achieved this over several focus groups to develop an intimate understanding of how water is the crux of any successful mining operation and built a deep knowledge of the unique applications of the geoscience data management system and its 3D tailings management and compliance features.

We delivered a messaging framework, an important document for both internal and external stakeholders, that addressed each of the client’s value propositions in the context of its target audiences.

Our new strapline – Integrity First – addressed not only the asset integrity, but also the integrity of the executives responsible for signing off disclosures and performance reports.

Our marketing strategy activated:

• New company messaging
• Taglines for new visual identity
• A pathway for future communication strategies
• SEO copywriting
• Opportunities for new channels of marketing

In early 2023 we will continue to support an ongoing communications plan to open doors to new clients and revenue streams. We loved every minute with founder Mitch Hanger, an industry innovator. We look forward to GDMS cementing their offering in the global mining industry, educating mine operators on how immersive TSF software is the optimal solution for complete water management, GISTM compliance and integrity.