Elevating marketing and digital communications for a mining-focused electrical engineering firm

ECG Engineering, a long-established electrical and automation engineering firm servicing the mining and energy sectors, found itself at a pivotal juncture. Despite its enviable track record and reputation, the company recognised the need to modernise its brand identity and digital presence to remain globally competitive.

Our approach to elevating ECG Engineering’s marketing and digital communications was multifaceted and tailored to address their unique challenges.

We began by conducting our signature immersive workshops with key managers within the organisation. These workshops allowed us to gain valuable insights to develop a comprehensive messaging framework, which clearly defined ECG Engineering’s purpose and unique value propositions.

We also embarked on a brand refresh, which involved revitalising the company’s visual identity including its logo, colour palette and design elements. The goal was to create a modern and compelling brand image that would resonate with both existing and prospective clients.

After analysing ECG’s existing digital assets and conducting competitor research, we developed a tailored digital strategy designed to enhance the company’s online visibility and engagement. This included recommendations for website improvements, content optimisation for search engine visibility, and a social media plan to effectively reach their target audience.

Central to ECG’s digital transformation was the development of a brand new website. Launched in August 2023, the new ECG website boasts a modern, user-friendly design – more befitting of this innovative company – with engaging and informative content showcasing their extensive capabilities within the power generation, renewables, control systems, and automation space.

We also utilised proven search engine optimisation (SEO) techniques from a technical and content perspective to improve the website’s ranking for relevant, high-volume industry-specific keywords.

As their preferred Marketing Agency, we are proud to have retained ECG as a client. We provide ongoing marketing and communications support – including website content, social media, company newsletters, capability statements and exhibition booth artwork, ensuring they remain at the forefront of their industry.