ECG Engineering, a long-established electrical and automation engineering firm servicing the mining and energy sectors, found itself at a pivotal juncture. Despite its enviable track record and reputation, the company recognised the need to modernise its brand identity and digital presence to remain globally competitive.
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ECG Engineering
Elevating marketing and digital communications for a mining-focused electrical engineering firm
ECG Engineering
We were eager to assist ECG Engineering develop a new verbal and visual identity to remain competitive in a global marketplace.
The Situation
Our Approach
Our approach to elevating ECG Engineering’s marketing and digital communications was multifaceted and tailored to address their unique challenges.
We began by conducting our signature immersive workshops with key managers within the organisation. These workshops allowed us to gain valuable insights to develop a comprehensive messaging framework, which clearly defined ECG Engineering’s purpose and unique value propositions.
We also embarked on a brand refresh, which involved revitalising the company’s visual identity including its logo, colour palette and design elements. The goal was to create a modern and compelling brand image that would resonate with both existing and prospective clients.
An Enhanced Digital Presence
After analysing ECG’s existing digital assets and conducting competitor research, we developed a tailored digital strategy designed to enhance the company’s online visibility and engagement. This included recommendations for website improvements, content optimisation for search engine visibility, and a social media plan to effectively reach their target audience.
Central to ECG’s digital transformation was the development of a brand new website. Launched in August 2023, the new ECG website boasts a modern, user-friendly design – more befitting of this innovative company – with engaging and informative content showcasing their extensive capabilities within the power generation, renewables, control systems, and automation space.
We also utilised proven search engine optimisation (SEO) techniques from a technical and content perspective to improve the website’s ranking for relevant, high-volume industry-specific keywords.
Our Ongoing Committment
As their preferred Marketing Agency, we are proud to have retained ECG as a client. We provide ongoing marketing and communications support – including website content, social media, company newsletters, capability statements and exhibition booth artwork, ensuring they remain at the forefront of their industry.
Being a long-standing business, we knew it was time for a marketing makeover – not just our brand, but in how we communicate our capabilities. Teaming up with Gilligan Group was a game-changer. They dove headfirst into understanding our business, getting a good grasp on our industry, and professionally translated our mission, values and capabilities into messaging that resonated with our audience.
From this, Gilligan Group has not only taken our verbal identity to a new level, but also truly elevated our visual identity and digital presence. We were pleased with Gilligan Group’s comprehensive approach to our digital strategy, which consisted of a detailed digital audit and keyword research exercise, with a subsequent facelift of our website. From our website to capability statements and style guide, we now have a modern and cohesive brand identity that extends across all of our marketing materials.
Andy Griffin
Executive General Manager, ECG Engineering
Gilligan Group is the marketing agency you need to build your brand reputation and grow market share. Reach out and let’s start a conversation.