Uplifting the brand profile of an Australian gold mining company

Dacian Gold Limited (ASX:DCN) is a West Australian gold miner focussed on high margin, sustainable production. The company approached Gilligan Group to support a refresh of investor materials following a new leadership approach and implementation of a new company strategy.

Gilligan Group embarked on conceptualising new brand elements, colour palettes and typography, aligning with Dacian Gold’s objectives of achieving a professional look that would differentiate them within the industry. The new documentation needed to be user-friendly, allowing for easy adaptation to specific requirements.

The refreshed look for Dacian Gold embodies a modern, corporate aesthetic. A new brand element, an adaptation of the Dacian Gold logo, was created to enhance brand recognition with the logos design featuring two gold bars back-to-back.

We also developed user-friendly investor templates with built-in themes, simplifying the preparation of ASX announcements and corporate updates. Additionally, Dacian Gold’s shareholder e-announcements were transitioned to a new platform, better supporting the company’s new visual identity and communication needs.