Content Creation Agency for Nature Blocks Campaign.

In mid 2023, Conservation Volunteers Australia (CVA), an organisation boasting 40 years of conservation action in Australia, needed strategic marketing and communications support to promote a new initiative “Nature BlocksTM” that encouraged everyday Australians to take action for nature.

With an MOU in place with Bupa Foundation and a community partnership with Yarra Trams, CVA approached Gilligan Group for strategic support on how to market their initiative to achieve maximum impressions and engagement, as well as hit agreed KPIs.

Through business immersion and review of existing materials, we rapidly worked to understand the goals of the organisation and the campaign to establish a messaging hierarchy aligned with key audiences. Through this process we also identified the need for a unique Style Guide to support the Nature BlockTM campaign and provided strategic guidance to make this happen.

Supporting the exciting brand opportunity with Yarra Trams to promote Nature Blocks™ on Melbourne’s inner-city suburbs from August-December 2023, we worked alongside Viola Designs to navigate a cohesive marketing messaging approach. Together we brought together their native flora and fauna illustrations with our words to create memorable impressions and inspire people to plant a Nature BlocksTM.

We contributed greatly to the success of the Nature BlocksTM launch through strategic guidance, digital advice and copywriting to meet key performance indicators with partners.

From writing blog pieces that were shared across social media platforms, event invitations and marketing collateral used for the Nature BlocksTM Launch event at Melbourne Town Hall in August 2023 – we achieved a consistent tone of voice across all platforms.

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We are now supporting CVA on with a broader organisational focus and seasonal campaigns moving forward.