In mid 2023, Conservation Volunteers Australia (CVA), an organisation boasting 40 years of conservation action in Australia, needed strategic marketing and communications support to promote a new initiative “Nature BlocksTM” that encouraged everyday Australians to take action for nature.
With an MOU in place with Bupa Foundation and a community partnership with Yarra Trams, CVA approached Gilligan Group for strategic support on how to market their initiative to achieve maximum impressions and engagement, as well as hit agreed KPIs.