Prak brings a unique blend of technical expertise and human-centred design to the table to his role as Strategist in our Strategy and Content team. With a background in Electronic and Communications Engineering and an MBA specialising in Design Thinking, Prak approaches each project with both empathy, and precision.

A career highlight for Prak was co-founding a startup that implemented the Visual-Audio Indication System (VAIS) for Indian Railways, significantly reducing human deaths in public transport systems. His leadership experience extends to the non-profit sector, where he led a team of 800 student volunteers at Juvenile Care India, impacting over 7,000 lives.

At Gilligan Group, Prak excels in developing brand and marketing strategies that meet business objectives while resonating deeply with the intended audience. When leading meetings, and messaging workshops, Prak’s approach involves asking probing questions, listening intently, and piecing together ideas to create robust foundations for brands, campaigns, and digital platforms.

Prak is particularly adept at developing AI models for data-driven decision-making and staying ahead of digital trends. At the core of his strategy is a commitment to putting the end-user first.

Outside of work, Prak finds balance and inspiration in music and photography, pursuits that inform his creative approach.