Copywriting Perth

At Gilligan Group, we’ve built our reputation on transforming technical concepts into compelling content for companies in the Australian market and beyond.

Where complex operations meet compelling narratives

Gilligan Group is Perth’s leading technical copywriting agency, specialising in transforming complex information into content that connects with your audience. In Australia’s mining, energy, and industrial sectors, technical expertise alone isn’t enough; you need communication that transforms your knowledge into influence. We bridge the gap between what you know and what your stakeholders and customers understand, creating content and narratives that drive decisions, build credibility, and deliver measurable business results.

Corporate Messaging That Cuts Through

In Australia’s resource-driven economy, technical expertise is everywhere. But communicating that expertise in a way that actually moves the needle? That’s rare. Too often, innovative ideas stay buried because businesses can’t bridge the gap between specialist knowledge and stakeholder understanding.

Outdated tactics like dense reports, technical jargon or templated PDFs just don’t cut it in today’s market. Meanwhile, less capable competitors gain ground by simply telling their story better.

Gilligan Group takes a fundamentally different approach. We bring together deep industry insight and skill to translate complex ideas into clear, informative and persuasive content tailored for the people who matter – investors, customers, communities, regulators and media.

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Copywriting Services That Deliver Results

Our technical copywriting services transform complex information into content that drives action across all channels. Unlike general copywriters who lack technical understanding or technical specialists who can't communicate clearly, we bridge both worlds, crafting messages that maintain technical integrity while engaging diverse audiences.

Website Content

Websites that showcase expertise while driving engagement.

We create technical web content that bridges the gap between complex capabilities and compelling communication. Our industry-specific web copy balances SEO performance with technical accuracy, presenting your expertise in language that resonates with both technical evaluators and non-technical decision-makers.

Marketing Materials

Technical excellence communicated with marketing impact.

From capability statements to tender responses, we craft technical marketing content that differentiates your offering. Our approach ensures technical substance is never sacrificed for style, delivering materials that build credibility with specialists while persuading non-technical stakeholders.

Corporate Content

Complex concepts made universally understandable.

We specialise in transforming technical information into content that resonates with wider audiences. Our technical translation services preserve the integrity of complex information while making it accessible to those without specialised knowledge, without simplifying to the point of inaccuracy.

SEO and Content Strategy

Content tailored to WA's critical industries.

We create specialised content for the mining, energy, construction, infrastructure, other heavy industry and charity sectors. Our deep understanding of Western Australian industries ensures your content speaks directly to local challenges, requirements, and opportunities, using terminology that resonates with your specific sector.

Corporate Documentation, Manuals and Reports

Technical expertise that gets found when it matters.

We develop content strategies that ensure your technical expertise ranks for valuable search terms. Our approach balances technical accuracy with search performance, helping you capture high-intent traffic from prospects actively seeking your specialised solutions.

Media Releases

Professional, Purposeful and Pitch-Perfect

Strong media engagement starts with a sharp story. We apply journalistic principles to create content that’s structured to engage editors, resonate with stakeholders and earn meaningful media coverage. We work closely with your team to uncover the real story, one that not only aligns with your business goals but also taps into broader industry trends and news cycles. We then shape your message like a news article: a headline that stops the scroll, a lead that captures interest and a clear, concise structure that communicates what matters most, fast.

Expert Content Writing for Technical Industries

Mining

The mining industry demands content that is technical yet clear, precise yet accessible. We know this industry inside and out – the explorers, producers and the specialist contractors who support them. Our copywriting translates complex language around drilling programs, resource estimates and processing techniques into engaging content for all audiences.

Oil & Gas

From exploration and production to decommissioning, the oil and gas industry needs clear, accurate communication of complex technical details. We deliver content that balances specialist terminology with accessible language, helping companies engage regulators, investors and communities confidently across every phase of their operations.

Energy & Utilities

Serving energy producers, renewables and other critical utilities, we bring deep knowledge of power generation, transmission and renewable technologies. Our content is crafted to clearly communicate complex technical details, connecting with stakeholders across the industry.

Our Bespoke Copywriting Process

Initial Discovery

We begin with a comprehensive briefing where you can fully articulate your challenges and objectives. This conversation forms the strategic foundation for everything we create.

Landscape Analysis

We explore your industry ecosystem, reviewing publications, competitor messaging, technical standards and communication trends. This gives us the context needed to craft content that stands out.

Technical Expert Workshop

Our custom-built workshops draw out the insights, language and narratives your team already knows but rarely articulates. These collaborative sessions turn technical knowledge into compelling content direction.

Audience Analysis

Together, we map your core audiences—pinpointing their priorities, pain points, and language preferences. This ensures content speaks directly to the people who matter.

Messaging Framework

We synthesise workshop insights, keyword research and brand positioning to build messaging that aligns with your audience and elevates your unique value.

Content Development

With strategy and structure in place, we write. From websites and brochures to thought leadership and digital campaigns, each piece is designed to inform, persuade and convert.

Technical Writers Who Understand your Industry

Our team of specialist copywriters has decades of experience across journalism, mining, engineering, technology and Government. Unlike generalists, we understand technical subject matter and can translate it into sharp, clear commercial content.
We’ve walked mine sites in Africa, joined investor meetings in London and attended critical minerals conferences in Asia and North America, giving us a real-world understanding of both industry language and business context.
With over 50 years of combined experience writing technical content for Australian and global companies, we know how to communicate value, not just facts.

Our industry involvement includes active membership in key associations including AMEC, AAMEG, WA Mining Club, ADIA, and Australian Energy Producers. This ongoing engagement ensures we remain current with sector developments and emerging challenges facing technical businesses.

Our Proven Process Delivers Results

See how our strategic approach has helped technical businesses communicate with clarity, credibility and impact.

Our Portfolio

Energy

Gehyra

Engineering

ECG Engineering

Specialist Services

Pilbara Rail Maintenance

Is your content not converting?

Book in a content audit and strategy consultation with our experts.

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Frequently Asked Questions about Technical Copywriting

How do you ensure technical accuracy?

Our process includes multiple verification stages with your subject matter experts. We begin with a bespoke workshop with purpose-built activities to establish a foundational understanding, then conduct review cycles to confirm accuracy throughout the development process. All technical content is reviewed and approved by your specialists before finalisation.

What is your typical process timeline?

Timelines vary based on project complexity and scope, but most technical content projects follow a 2-6 week development cycle from initial briefing to final delivery. Urgent projects can be accommodated with compressed timelines where needed, while more comprehensive content programs may extend to 8-12 weeks.

Do you have experience in my specific industry?

Gilligan Group specialises in Australia's core industries: mining, energy, construction, and infrastructure. Within these sectors, we've worked across exploration, production, equipment manufacturing, engineering services, technology providers, and numerous charity organisations. If your industry falls outside these areas, we'll discuss your specific needs to determine if our approach would deliver value.

How do you measure content effectiveness?

We establish clear success metrics at project outset, ranging from engagement analytics and conversion rates to qualitative feedback and specific business outcomes. Our technical content strategies always align with measurable business objectives, and we provide reporting frameworks to track performance against these metrics.

Can you work with our technical subject experts?

Collaboration with your subject matter experts is central to our approach. We've developed specific workshop methodologies that respect your specialists' time while efficiently extracting the technical information we need. Our technical writers are skilled at engaging with experts across disciplines, creating productive working relationships that deliver results.

Ready To Transform Your Narrative?

Book a no-obligation discovery call to discuss your challenges and goals. We’ll create a tailored plan that fits your needs. Let’s work together to make your content clearer, stronger and more impactful.

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