LinkedIn is Key to Personal and Business Growth
Business LinkedIn profiles allow a company to connect with stakeholders through creation, sharing and commenting on industry-related content. This ensures that clients – or anyone with a general interest in the company – are provided with the most up-to-date and relevant company information, straight from the source.
Stakeholders will opt to follow a company to keep up with the latest updates, especially if there is a regular and engaging newsflow. This is a major incentive for a business to invest time in posting content on their LinkedIn profile.
You Need To Be on LinkedIn and Look Really, Really Good – It Legitimises You
Does your company have a presence on LinkedIn? Does it present professionally? Or is it more homemade?
With 67 million companies on LinkedIn, it really is the place to be. Your peers want to see what you’re doing and compete with you. Your current workforce want to see what stories you’re telling about the business publicly and take pride in that. You even have possible job applicants looking at your LinkedIn profile and deciding whether to apply for a job with you based on that. You need to look smart on LinkedIn.
- Reach future buyers by showcasing your products and services on LinkedIn – it’s like free advertising
- Simplify the process of hiring staff. Posting a job ad on LinkedIn and the platform identifies your quality candidates
- Connect with stakeholders and potentially attract new business by having a living presence on LinkedIn
- With your website, customers come to you; with LinkedIn, you go out to them by sharing your news
Some Advice on How Often Your Business Should Post on LinkedIn
LinkedIn recommends that companies share between 10-20 posts per month, which averages to about once per business day, or as little as 2-3 posts per week.
We think it is important for businesses to find the perfect balance in posting that works for them. Posting too regularly can risk coming across as spam, however, not posting enough could result in missed opportunities.
Some Advice on What You Should Talk About on LinkedIn
- Keep it professional, but insightful. As a professional online network, keep posts business related, topical and directed to a predetermined target audience.
- Post video/visual content. Research shows that articles with visual content receive 94% more views. There’s definitely a trend towards visual learning.
- Use a variety of content styles. Don’t just stick to one style of writing. Mix it up between engaging blog posts, industry news, general company/employee updates, and how-to/quick tip posts.
Outsource Your Social Media Marketing to Us
Get up to scratch with regular and engaging content with your very own dedicated Social Media Marketing team.
As a creative agency, we specialise in social media marketing services. We can partner with you to set up a LinkedIn profile. We can then develop topics and ideas we can promote on the platform to your target audience. When you have a strategy for your social media, the process isn’t as overwhelming or difficult. We can streamline it all for you.
