How Can Social Media Help My Business?

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To established business owners, social media can seem frivolous or unprofessional, but if you’re not using social platforms to promote your business, you’re missing out on some of the most powerful customer engagement tools available.

Why your business needs to go social

As of February 2021, there were more than 4.2 billion social media users worldwide, and that number is only going up – the last 12 months saw global growth of half a billion.

Potential customers are out there, and they want to know about you and your brand. What better way to build trust and foster engagement than with some personalised social media content? It’s quick, it’s easy and – best of all – it’s free.

Professionals are often unsure about the best way to set out a social media strategy, so we put Ashleigh Baxter, our Senior Marketing Coordinator, in front of the camera to share some of her hard-won social wisdom.

“Social media isn’t just important – it’s essential,” says Ash. “Because everyone is so interconnected and reliant on social media these days, it’s a great place for you to share information about your company, get the news out there and keep people updated.”

It’s not just about getting people’s attention, though. “You can also use it as a means to link back to your website,” Ash adds. “That way, you’re getting double exposure for your brand.” The click-through rates and associated purchases on a well-thought-out piece of social content can make even the most old-fashioned entrepreneur sign up for an Instagram account.

Watch Ash in the first video of our social series to learn more about social media for business. Interested, but not sure how to make a start in social? Give us a call to get the ball rolling on an effective digital strategy.

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