Communications Strategy
Communications strategy
Bring clarity, consistency and impact to your customer and investor communications, digital platforms and marketing materials.
Corporate communications specialists for technical industries
It’s not always easy describing your business, your capabilities and your values. Sometimes it’s even challenging to talk about your own personal achievements!
At Gilligan Group, we’ll help you articulate ‘who you are’, ‘what you’ve got to offer’ and ‘why you can do it better than anyone else’. We specialise in technical writing for businesses offering complex services or specialty products for mining, industrial or commercial applications.
It’s our ability to translate technical information into compelling commercial messages that distinguish us from other corporate communications agencies.
An integrated marketing communications agency
We have more than a decade of experience adapting communications styles and messaging to suit the target audience. From stock exchange announcements for ASX listed companies to sales and investor relations collateral, SEO website content, press releases and social media posts – we are trusted to deliver consistent and integrated communications, which are always on brand.
Our in-house expertise across marketing, design, content and digital allows us to create cohesive and impactful campaigns. This ensures that all of your public communications – from branding to online presence – is strategically aligned and SEO optimised for maximum effectiveness.
Our content drives market engagement
A well-planned communications strategy that engages news flow, social media, online media and e-campaigns can raise your profile, support revenue growth and strengthen stakeholder relationships.
By aligning an integrated content plan with your business strategy, you can generate greater awareness of your products, services and activities in the fields, countries and industries, in which you operate.
6 components of a communications strategy
Ensure your values and goals are represented in your messaging with a clear, consistent communications strategy.
Target Audience Analysis
Clearly identify and understand the primary and secondary target audiences, tailoring messages to address their needs and interests.
Key Messages
Develop concise and consistent key messages that convey the company’s values, mission and unique selling propositions.
Communication Channels
Identify the most effective channels for reaching your audience including traditional media, digital or social media.
Media Relations
Tailor compelling and targeted media pitches, ensuring alignment with current news trends, and creating opportunities for coverage.
Brand Consistency
Maintain consistency in branding across all communication materials, including visual elements, messaging and tone of voice.
Content Creation
Create a mix of written, visual and multimedia content which resonates with the target audience and reinforces key messages.
Frequently asked questions
A communications strategy is a comprehensive plan outlining how an organisation will convey its messages to its target audience. Components of a communications strategy may include defining key messages, identifying target audiences, selecting communication channels, and establishing evaluation metrics.
A messaging framework is a structured approach to crafting and organising the key messages that an organisation wants to communicate. It serves as a guide for consistent communication across various channels and ensures that messages align with the organisation’s mission, vision, values and commercial goals. The framework typically includes core messaging pillars, target audience considerations and the tone or language to be used.
A corporate communications strategy primarily deals with managing the overall image and perception of the company among various stakeholders, including employees, investors and the public. It can encompass broader aspects such as crisis management, internal communications and reputation building. On the other hand, a marketing strategy specifically concentrates on promoting products or services, targeting customers and driving sales.
client testimonial
“Highly professional, open with ideas, clear in addressing potential areas of development and extremely helpful in distilling conversations to drive effective decision making.”
Nick Mansell
Intermarine UK Limited
Need to redefine your communications strategy?
Get in touch with our full-service agency for a complimentary consultation.
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