Ensure that you’re accurately positioned and perceived with Gilligan Group’s bespoke branding process.
Build Brand Equity With a Strong Brand Identity
For any Company, having a clear and established brand identity is a vital aspect of a successful brand strategy. So, what exactly is brand identity?
Brand identity can be described as the tangible and intangible characteristics that impact a business’s appearance, behaviours, and perception. Much like a person, a brand identity can be boiled down to elements such as history/origins, name, and persona.
But brand identity extends beyond just a logo and colour scheme; it encompasses the values, mission and unique selling propositions that differentiate a company from its competitors.
Craft a Brand Image That Projects Authenticity and Creates Connections
Some companies fall short of resonating with their intended audience in instances where an identity hasn’t been crafted or well-considered.
At Gilligan Group, we put the pieces in place that make a business personable, relatable, respectable, or just distinctly ‘itself’.
Our approach to brand development depends on where a business sits in its own journey of growth. For companies just starting out, we’re essentially working with a clean slate. For companies who are more established, we will deep dive into your business to understand your customers and your value propositions.
Wherever you are in your growth journey, we love collaborating and helping you uncover your true identity.
Brand Positioning – More Than Meets The Eye
It’s not just about how you look but also what you say. Crafting compelling messaging that resonates with your audience is essential for building brand equity.
We specialise in creating impactful ‘verbal identities’ – messaging that capture the essence of who you are, what you stand for and what sets you apart.
Strong, consistent marketing that integrates both visual and verbal identity elements builds recognition and trust, ensuring that your brand voice is clear and cohesive across all channels.
Creating an Effective Brand Identity
Brand Strategy
Define your brand’s purpose, values, target audience, competitors and industry trends.
Research
Conduct market research to understand your audience, competitors and industry trends.
Brand Design
Create visual elements such as logo, colour palette, typography and imagery that reflect your brand’s personality.
Brand Guidelines
Ensure consistent brand presentation, logo usage, colour and imagery style across various applications.
Messaging
Develop a unique brand voice and messaging that communicates your brand’s values and resonates with your audience.
Implementation
Apply your brand identity across all touchpoints, e.g. website, social media, marketing materials, presentations and reports.
Frequently Asked Questions
If your company is at a pivot point, a new brand can demonstrate your shift. Get in touch with our design team today.