As Head of Digital, Ed leads the Digital Team in designing and building innovative and best practice UX/UI digital experiences. Ed brings 13 years of experience in digital and a background in business administration to the role, which sees him improving systems processes, decoding code, and creating highly functional and aesthetically pleasing websites for our clients.

Through his career he has worked on multiple app developments, and ideated website designs and developments for major brands, which all involved crafting beautiful UX/UI customer journeys. Ed believes UI/UX design is not just about understanding what is current but also what the future holds and how we can design for that new world. It is a method of discovery that is always open to interpretation, opinions, and perceptions.

Outside of work, Ed is a devoted husband and father of two but somehow, he finds time to keep up to date with the latest code, react and tech stacks.