User Experience (UX) Web Development Perth
What is UX? (Hint: it’s not the same as UI!)
UX is an abbreviation for ‘user experience’. It describes the way a site actually functions, not just the way it looks.
A web developer with a strong UX focus considers elements such as loading speed, ease of use and how the site will display on different devices. Better UX design is linked to higher conversion (visitors becoming customers), stronger search results and a host of other positives. The term is often used in conjunction with UI, or user interface, which usually refers to more traditional design concepts such as colour choice and typography.
Why is UX important?
Great UX converts site views into action. Having thousands of hits on your website is great, but unless those visitors make a purchase – or book a consultation, download your price list or otherwise take action – it won’t do your business any good. A well-designed, UX-focussed website will make it quick and easy for visitors to find what they’re looking for and set things in motion. Stronger UX also increases the likelihood of word-of-mouth recommendations and cuts down on overheads due to the reduced hosting, customer service and administration costs.
Our UX web developers will make your site a pleasure to use.
Gilligan Group’s Perth-based web development team approach every aspect of the design process with a strong UX focus. From planning page structure and layouts – known as information architecture, or IA – through to content writing, speed testing and mobile optimisation, we focus on the user journey at every step. Whether you’re interested in streamlining your current digital presence or starting from scratch, contact us to learn how UX can improve the experience for you and your customers.
Ignore UX at your peril!
Approaching site design with a strong UX focus isn’t just a courtesy. From mid-2021, Google’s search rankings will include a range of ‘page experience’ measures, meaning that more user-friendly sites will now appear higher up in search results.
To merit a top page experience score, your site must meet a number of criteria including rapid load times, high functionality on all devices (computers, tablets and mobile) and a lack of intrusive pop-ups. Poor UX doesn’t just irritate the search engines, though – one study found that a two-second increase in load times makes an average user 32% more likely to leave your mobile site, while a four-second increase bumps this up to 90%. Concerned? Get in touch today for a UX audit with our Perth web design team.
How do we improve the user experience?
- Beginning with UX in mind from the initial planning stages
- Creating a clean, intuitive user interface (UI)
- Using efficient design and build techniques to reduce load times
- Following conversion rate optimisation (CRO) best practice
- Reducing intrusive pop-ups and interstitials
- Testing, analysing and refining across a range of devices, using responsive web design (RWD) to ensure a consistent experience
Take a look at some of our successful projects, then let us know when you’re ready to take the next step in strengthening your digital presence.
UX issue spotlight – Cumulative Layout Shift (CLS)
We all know the feeling. You’ve just opened a website and found what you’re looking for. You go to click or tap on the link, but in the split second before you do, a previously unseen ad or website element loads and the page shifts, causing you to select the wrong thing. It’s an all-too-common problem, and it’s the result of cumulative layout shift, (CLS). So why does this happen? A website is made of many different elements (sections, menus, images and ads, among others), and they don’t all load at exactly the same time. As later elements load, they shift the layout of the earlier elements, often making the user miss their mark. This is just one of the UX problems that can slow your site down, damage its search ranking and cause potential customers to look elsewhere. So how do we fix it? By using smart design systems with a focus on UX principles. If you’re sick of issues like these muddying up your online experience, get in touch with us to discuss a UX audit.