Macknsons Transport

Speaking frankly about making it happen for more than 25 years!

More Work
We got to understand how the wheels keep turning at this successful transport business that travels to WA's remote north, northeast and southwest. By delving deep into the sensitive freight industry and leveraging our logistics experience we made it our job to get behind Macknsons reputation for making high-risk, remote jobs easy.

Situation

Macknsons Transport is an Australian-owned transport and logistics business, that specialises in scheduled, regional movement of sensitive freight.

In 2018, Macknsons approached Gilligan Group to help get the message out there that not every logistics business is the same – there’s definitely so much more to the way this business approaches high value cargo. From messaging to branding and digital campaigns, Macknsons put us in the driving seat and we’re still finding new ways to keep this steady strategy of success on route.

Scope

  • Capability Documentation
  • Content Strategy
  • Policy Development
  • Web Development
  • SEO Copywriting
  • Social Media

Our Approach

Macknsons have such an honest way of working both with us and their clients, every step of the way has been straightforward. And, with an MD who lives and breathes integrity and reliability, we have loved unpacking what makes Macknsons’ treatment of precious cargo unique.

Focusing initially on the sales toolkit, we equipped the team for sales discussions with a capability document that encapsulated its core business solutions. Then we honed in on some clear vertical targets and went about developing fresh SEO content for the medical, arts, hospitality and printer markets – undertaking some integrated web development projects along the way.

Now in our second year of partnership, we are creating the stories that put Macknsons front of mind in new target markets as well as building on Macknsons’ profile of offering much more than transport – it’s the packing, handling and commissioning of valuable objects in tricky locations that really puts this business ahead of its game. We’re looking forward to rolling out more projects in the months to come.

WE’RE GLAD YOU’RE GOIN' OUR WAY

From the white-sand beaches of the southwest to the cracked red earth of the north, the roads of Western Australia are our home.

The destination may always be changing, but it’s our customers who make it a journey.

Thank you for keeping us in the driver’s seat for more than 25 years.